Resources

To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of enterprise sustainability.

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| Monday, Jun 25 2018

Is bitesize the right size? Long vs short form content in the age of on-demand viewing

I was thinking recently about the accepted wisdom that modern readers have a limited attention span. Readers, we are told, like ‘bite-size’ content, and furthermore, web content consumption analytics prove this as fact. The narrative is that we’re all so constantly busy, so hooked on social media, and so addicted to our smartphones and immediate […]