To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.
This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of enterprise sustainability.
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I was thinking recently about the accepted wisdom that modern readers have a limited attention span. Readers, we are told, like ‘bite-size’ content, and furthermore, web content consumption analytics prove this as fact. The narrative is that we’re all so constantly busy, so hooked on social media, and so addicted to our smartphones and immediate […]
Webinars are a great way to educate, inform and engage with an audience – but how do you get it right? Using our years of experience and production expertise, we’ve put together 4 top tips to make sure your webinar is a success.
Incisive Media was recognised as the UK’s best digital publisher (B2B) at the annual 2016 AOP Digital Publishing awards, at a glittering ceremony in London’s Roundhouse last night. The AOP Digital Publishing Awards, now in their fifteenth year and attended by 700 of the UK’s brightest and best digital talent, attracted more than 250 entries […]
Native advertising is one of the fastest growing forms of advertising and projected globally to be a £6 billion market by the end of the 2016. But what really is native advertising? Does it really work? And how should asset managers be embracing it as part of their marketing strategy? This paper answers those questions […]
Incisive Media have been delivering content marketing leads for technology vendors for over 13 years. During that time we have noticed a puzzling difference between our vendor clients: some made a solid and immediate return on investment, their content generating a steady stream of interest from IT buyers and decision makers, with a sizable proportion […]
BusinessGreen are delighted to launch a new fully responsive and beautifully redesigned website paired with a live app that continuously updates the news. As users increasingly consume information across multiple devices, a responsive design and a consistent user experience is crucial for commercial success. On the new BusinessGreen website, users will find a smooth blend […]